Work

 

I focus on generating actionable research-based insights across a number of industries, but with a focus on health and sustainability. My work has included business development, customer/patient experience research, primary research and interview synthesis, landscape and competitive analysis, and strategy development.

Below is a summary of recent projects by primary topic area:

 

Health

  • Innovation landscape analysis for chronic disease start-up
  • Business development, including research and proposal writing, focused on global health
  • New product development, market entry strategy, and pricing strategy in the wellness event industry
  • Product development research: primary interviews with medical professionals to inform product launch strategy
  • Patient experience landscape audit, stakeholder interview synthesis, and value proposition development for major US healthcare provider

Education

  • Cause marketing research, competitive analysis, and insight generation for technology company focused on education space
  • Building the business case for strategic investment in education for Fortune 50 company

Sustainability

  • Scan of global sustainability mega-trends in areas of consumer behavior, health, technology, and environment
  • Analysis of CSR issues, trends, and materiality for Fortune 500 companies in industries including technology, consumer goods, utilities, and entertainment